“We’re so exited about the movement in this shopping center,” Vice President of Direct Sales Dave Thompson said. The wing in which the store will be located is currently nearing the end of an impressive renovation and slated for reopening the first week of November, though our store is open for business. “We are among some really outstanding brands, such as West Elm and Ann Taylor, and couldn’t be happier about the location.”
The décor is bright and happy, based off of a cheerful color scheme. “We start with a wallpaper for the entryway, which serves as our overall inspiration. In this case, it was Schumacher Chiang Mai Dragon wallpaper. It has so many vibrant hues to work with,” Kimberly W., Director of Visual Merchandizing Creative said. “We’ve really been on an orange kick lately, too, so we incorporated a custom-colored orange trellis wallpaper. It adds a wonderful brightness and an overall happy feeling. “
The team then coordinates fabrics for the furniture with patterns to complement the color palette of the space. “Last, but certainly not least, is the Ira Yeager painting, picked specifically to fit the store and region. It is the focal point in each location and always brings the color story together.”
Be sure to stop by the Fashion Mall and say hello, or find the store in your area!