For most Vera Bradley fans, waking up in a room coated with brilliant hues and Fall pattern would be a dream come true, right? For Lindsay G., a junior at Ball State University, that dream is now a gorgeous reality.
The Grand Prize winner of our Dress Your Dorm Facebook contest recently reaped the rewards of her efforts when our team of Visual Merchandizing professionals took over her apartment to pull off a very Vera makeover.
“At first, I chose Indigo Pop,” Lindsay said, “but then I realized it was so close to what I already had and went for Va Va Bloom, which I also love.” Once the color was selected, our team went to work.
“We started with the pattern and then began gathering images we found inspiring,” Beckie H. in Visual Merchandising Strategy and Planning said. “We all agreed that the large horizontal stripes on the wall would be the ‘wow’ factor, and then we went out from there.” Even Co-founder Barbara Bradley Baekgaard weighed in on the color selections and offered up the idea of the adorable L-shaped fabric headboard.
And the efforts are anything but lost on our winner. A longtime fan, Lindsay has been to the Vera Bradley Outlet Sale twice and has an inventory on her phone listing more than 122 styles, and counting. “My first bag was a Morgan in Mod Floral Blue that we purchased when I was in grade school.” An accessory likely lost somewhere among her totes and closet full of favorite pieces.
So, what was her reaction to winning the room makeover? “I was actually at the Kenwood preview event when I got the call,” she recalls. “I get so emotional about these things.” Believe it or not, winning isn’t foreign to the college gal, who recently received a car from a raffle for students with perfect attendance. Lindsay’s Mom adds, “I think she was more excited about this!”
When all was said and done, Lindsay’s new space boasts walls coated in paint colors Papaya and June Day, a custom-built wall of cubbies to hold her knickknacks and television, a corner desk loaded with Stationery styles, a vibrant Va Va Bloom bathroom, a cute corner desk, a custom blind and more tiny touches to keep her space bright morning, noon and night. “We wanted her to have custom pieces she could take along with her wherever she goes. We just hope she loves it,” Beckie said.
From all of us at Vera Bradley, sweet dreams, Lindsay …