A Colorful Day, Chicago

Thursday, October 13, wasn’t a particularly sunny day in the aptly named “Windy City” of Chicago. In fact, it was rainy, gray, and by definition, downright dreary. But, as luck would have it, Vera Bradley and an intimate group of approximately 400 of our most-loyal fans came prepared to descend upon the bustling metropolis to share A Colorful Day!

Deemed the “ultimate Vera Bradley experience,” we pulled out all the stops for the ladies (and a few gentlemen) who joined us at the Sheraton Chicago Hotel & Towers. The festivities began with the Vera Bradley and Seventeen magazine Fun n’ Frill event Wednesday night. Attendees took in a fashion show (with Seventeen Style Pro Amy Liang as the MC), enjoyed exclusive shopping hours, got mini manicures, made custom T-shirts and danced the night away.

Fun n' Frill, Chicago

Fun n' Frill, Chicago

Fun n' Frill, Chicago

Fun n' Frill, Chicago

Thursday began with an intimate, and quite entertaining, Q&A session with our Co-founders Barbara Bradley Baekgaard and Patricia R. Miller.  Kris Connell from Real Simple was up next with a wonderful presentation on packing with your Vera Bradley bags. A few of our favorite takeaways: “Think of it as a suit-‘cake’. You are going to pack your clothes and such in layers.” Kris also recommended bringing items that can serve double duty and employing a plastic dry-cleaning bag to avoid wrinkles. “The plastic is like botox for your clothing.”

A Colorful Day, Chicago

A Colorful Day, Chicago

A chat with our favorite on-camera personality, Liz of Liz on Location, followed, which then led to a glimpse at Spring 2012. That’s right … Spring 2012! Just before we broke for lunch, Heidi Floyd, our amazing Ambassador for the Vera Bradley Foundation for Breast Cancer shared the touching story of her diagnosis and battle through recovery. We suddenly realized the one giveaway we’d overlooked: Tissues.

A Colorful Day, Chicago

A Colorful Day, Chicago

What followed lunch was a whirlwind of giveaways, shopping, photo shoots, more custom T-shirts and even the opportunity to film a 60-second commercial. But our team wasn’t done just yet. Two hilarious rounds of a Vera Bradley quiz show capped off what we consider, one of the best days of the year.

A Colorful Day, Chicago

A Colorful Day, Chicago

A Colorful Day, Chicago

A Colorful Day, Chicago

A Colorful Day, Chicago

This event gives us the chance to connect with fans and offer them a truly unique and, hopefully, unforgettable experience. We want A Colorful Day to be a magical day for those who love our products, as well as one they can treasure, always.

Join us for A Colorful Day in Las Vegas, Saturday, April 14.
(Registration for this event will open early 2012.)

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13 Responses to A Colorful Day, Chicago

  1. sandyrn63 says:

    Had an awesome time! See you in Vegas!

  2. Amanda McNamara says:

    I had such a great time & met some wonderful people! Thanks so much! See you in Las Vegas!

  3. Libby Bates says:

    This looks so much fun! I love those shirts!!

  4. SAndy J. says:

    I had the best time!! I learned so much about VB, design, your foundation. Thanks!!! Great day!!

  5. Elizabeth says:

    Please hold an event like this in the northeast for your many fans up here!

  6. Cathy says:

    Looking forward to a colorful day in the Northeast also.. I live in NYC & there are a lot of places surrounding the Metropolitan area as well as the New england ‘
    states. Either place would be awesome,, Just keep me in Mind & keep producing such Lovely American made products!!!

  7. Brittany says:

    is las vegas this coming april or next april? and yes please have one in the north east!!!

  8. Jill Flewitt says:

    I had the best time! I can’t wait to meet see y’all again in Lost Wages…I mean Las Vegas

  9. T-Sinema says:

    I love those shirts!! Very cool looking

  10. Katherine DuVall says:

    I had a great time and I won the trip to New York!!!! I just wish someone would contact me and let me know when the trip is. I am so excited!!

  11. Mary Sue Larsen says:

    Allison and I had a great time.We can’t wait until we can go to another one!

  12. Pingback: Sign up for A Colorful Day, Vegas, baby! | Inside Stitch: The Official Vera Bradley Blog

  13. Debbie Beattie-Dahlquist says:

    Loved Chicago but can’t wait till I get to Vegas! This is an awesome event!

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