What’s that spell?

A to Vera

In From A to Vera, we combined our favorite letters with retro typography and came up with a bold composition. Designed in attention-grabbing hues and four fun styles, this is one collection that’s full of memorable characters.

Superstar Tote

Superstar Tote

Opening Act Wristlet

Opening Act Wristlet

Venue Crossbody

Venue Crossbody

Tour Date Duffel

Tour Date Duffel

Love the letters? We thought you might. Comment below and we will randomly select one lucky lady to receive a free Superstar Tote from the From A to Vera collection! Now available online and in stores

*This giveaway is now closed. Thank you to all who commented and congratulations to Elizabeth M., the winner of a new Superstar Tote!

This entry was posted in Enter to Win, Pause for Product, Uncategorized and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

211 Responses to What’s that spell?

  1. Jessica T says:

    Oooh! I’d love to win!

    • Dee H says:

      Give me a v; V!
      Give me an e; E!
      Give me a r; R!
      Give me an a; A!
      What’s that spell? VERA!
      What’s that spell? VERA!
      What’s that spell? VERA!
      Yay, VERA!!!!!!!!!!

  2. Susan Scheungrab says:

    Always something new!! Love it!

  3. Blossom says:

    Awesome! Would lovde to win!

  4. Christina Burrell says:

    Super cute! Would love to win!

  5. love all the new styles! going to have to add three more bags to my ever-growing Vera collection πŸ™‚

  6. Lindsay N. says:


  7. Dori Johns says:

    Adorable print! And it will coordinate so nicely with my Suzani pieces! Thanks for the opportunity to win. πŸ™‚

  8. What a fun bag! Fun print all together!

  9. Christi says:

    OMG! love this

  10. Melanie says:

    I love the youthfulness of the print.


  12. Elizabeth May says:

    As a teacher in training, letters play a VERY big part in my future career! I love that y’all made this is basic colors an that it uses the letters! Vey beneficial for teachers! I hope to add this to my collection πŸ™‚

  13. Kimberly says:

    I am so disappointed in the new frill pattern. Big mistake. It looks like a cheap copy of what other designers did 5 years ago.

  14. Margaret Smith says:

    I know that my four year old granddaughter would love this and so do I It is so colorful!

  15. Christina says:

    words can not describe how much i love this!

  16. Jennifer Litera says:

    I love it- the new purses are just beautiful!

  17. Nicole says:

    love the wristlet!

  18. Kirsti says:

    This line is so unique! I can’t wait to get some! πŸ˜€

  19. Melinda says:

    Vera Bradley is great, they have unique purses, totes, etc. Love them!!!!

  20. Kira says:

    i love it! i would love to win!

  21. I’m a Vera junky! I’ll take it! Thanks! – Kerry

  22. shelley s says:

    these bags are gorgeous! can’t wait to see in person. hopefully at next weeks Vera Bradley Experience in Chicago!

  23. Chelsea says:

    LOVE IT! It’s so cute and adorable!

  24. Carolyn Fodel says:

    Me ME! I’d love a superstar tote!

  25. Judy Parker says:

    This new line is just what i like! letters and bright colors! love it.

  26. Alex says:

    Cute!!!!!!!!! I’m obssessed with Vera Bradley πŸ™‚

  27. Elise says:

    Very cute and something new for Vera Bradley! Always loving the surprises!

  28. Zara says:

    Dying to see this collection in person!

  29. I love that Vera always has something new! So creative and hip!

  30. Maria C. says:

    How different! Will this replace Frill completely?

  31. Irasema Zarate-Saldana says:

    Dooney’s have nothing on VERA!!!

  32. Vera Bradley is so Amazing coming up with all the Different Designs & Styles! Love all the Brigh Colors! I would Love to Win one!

  33. jay says:

    great gift idea

  34. Michelle M. says:

    cute bag! Love it

  35. Michele Rotyliano says:

    The perfect solution for a dreary day – this bag captivates you with it’s bold colors and can’t help but make me smile, love it!

  36. Love it!! So colorful. It would put anyone in a ggo mood!

  37. Paige Wettach says:

    Such a fresh new twist for a Vera Bradley collection! Love the creativity in everything the brand does.

  38. I love the bold contrast of the black with all the vivid colors. Its amazing how VB can still keep putting out eye candy for us ladies that are either obsessed with the products or just starting. My 15 month old walks around with my stuff and I think she will love this too.

  39. Chary Torres says:

    Love It!

  40. Logan Hardy says:

    That duffle is fantastic!! Such an interesting print for Vera Bradley- I love it!

  41. Jessica says:

    V-E-R-A! Goooo Vera!

  42. Elise says:

    Wonderful colors and design!

  43. Taylor Brown says:

    These are SO cute! The crossbody is my favorite & the duffel is a close second. Perfect for a college student like me! Also, being from Indiana, Vera is very close to my heart πŸ™‚

  44. Allegra says:

    I feel like this is different feeling for Vera Bradley but I like it!

  45. Brenna C. says:

    Vera Bradley never disappoints! Loving this new Frill line!

  46. Tracy H. says:

    My daughter is going to love this design!

  47. Ingrid Hernandez says:

    I love the colors! Interesting look with all the letterd, love it!

  48. Shayla Caddell says:

    Super cute! My daughter will love this!! Love to A, B, C what Vera will come up with next πŸ™‚

  49. Love the bold design!

  50. I love it! I would love to get my hands on the Superstar Tote!

  51. Angie Solis says:

    I absoolutely LOVE this Vera design! The letters are very modern and chic!

  52. Emily says:

    Love it! Very cute idea.

  53. Meredith says:

    Love it !

  54. Sue says:

    LOVE the Letters… noticed it right away in the Winter 2011 video! πŸ™‚

  55. Jill says:

    Vera Bradley rocks!

  56. Heather P says:

    So cute! Love this new design!!

  57. Very colorful and cute as a button!!!!!

  58. Regina Esteban says:

    L-O-V-E, spells love my VB!

  59. Erica C. says:

    WOW I love “From A to Vera”!!! It’s great to see something completely different (but still colorful and fun!) from Vera! These are great for winter, I can’t wait to own one =)

  60. Kelly Wentling says:

    To win would have me seeing stars with delight! Thanks for the chance.

  61. Claire T says:

    Very cute. Love the fonts.

  62. Lori says:

    Vera Bradley is awesome! Love love love the letters!

  63. Lydia S. says:

    This is a really cute collection ! I can’t wait to see this in person πŸ™‚

  64. Brittney says:

    Pick me pick me!! I love me some Vera!!

  65. Susan says:

    What a cute idea! Love it!!

  66. Helen says:

    Vera Bradley! Yay! This is so cute and awesome looking.

  67. Crystal says:

    I’d love to enter to win. Thanks!

  68. Trudy says:

    Just saw these @ my local store that sells Vera. Thought I was behind. They are really cute.

  69. Sue in Grapevine says:

    That’s really cute! I like that the company isn’t afraid to step out & do something completely different.

  70. Angela says:

    It spells FUN! Always look forward to the new Vera patterns and this one is especially fun!

  71. Maggie says:

    LOVE all of these! Hopefully its my lucky day! πŸ™‚

  72. Veronika says:

    Very cute new collection! Can’t wait to see it myself in a store.

  73. Lauren Beth says:

    Love how colorful it is! Always excited for a new patterns πŸ™‚

  74. Allison Hill! says:

    They are all so cute!! love the modern city feel!! πŸ™‚

  75. Tamara says:

    Like! Like! Like!

  76. Lisa Galgano says:

    The typography is fantastic. There were so many ways you could have gone with this idea, I like this one. I have some pretty neat ideas for future collections.I would love to see the collection done in different fabrics, colors and designs.

  77. Holly says:

    Like the different direction of this collection! Would be a great way to teach kids their ABCs, and on a purse no less!

  78. Becky o says:

    Cute and waterproof!

  79. Sara says:

    Oooh. I love this! I love all of the colorful letters on top of the black background. Very pretty. I will definitely be buying one of these when I can. πŸ™‚

  80. Gloria says:

    Well…Vera Bradley you have done it again. A year round, go with any thing bag. Love to be a winner on this new “A to Vera” super tote collection. Keep up with the wonderful inventions.

  81. S. Ng says:

    Hip, Young and Fun!!! Great design!

  82. Knicole Colon says:

    The design is really great – I’d be honored to win and would use it proudly πŸ™‚

  83. Sara M. says:

    Ooooh! Those are too cute!

  84. Brande says:

    What a fun bag! I Love it!

  85. Hillary says:

    I wondered what this was when I watched the winter collection video on this blog! Super cute- can’t wait to see them in person.

  86. Beth says:

    Cute and fun!

  87. Lizzie says:


  88. Meg says:

    It’s adorable! Love it!

  89. The design is so happy.. It puts you in a great mood.

  90. MK Shaw says:

    Love the From A to Vera!!! Super cute and great for all seasons!!! hmmmmm Christmas list? I think so πŸ™‚

  91. Holly Kilkenny says:

    how do you ladies continually come up with patterns that are just as cute as your previous ones? πŸ™‚

  92. maria says:

    That picture in the ice rink is gorgeous!

  93. Diana says:

    I’d love to win this!

  94. Melissa L. says:

    Cute πŸ™‚

  95. Kim G. says:

    I would love to have this! I’m a Veraholic and this pattern is SO different from all the others!

  96. Tara S. says:

    love it! very creative and fun, and the superstar tote looks very functional and practical as well, and i love the style of the bag with the pleating. another great collection, Vera!

  97. Jennifer R. says:

    Love it!!!

  98. lexi says:

    so colorful, so creative, its perfect!!

  99. Lynn says:

    Love it! I can carry a new bag and teach my grandson the alphabet at the same time! Way cool!

  100. Lisa C says:

    Fun and bold!

  101. Tracy says:

    Super cute!

  102. angie says:

    This tote is super fun and super cute! I would love to win this!

  103. Justina Lynn says:

    very cute! so different and fun! wish’s to have it! πŸ˜›

  104. Marti Argentino says:

    Anything Vera Bradley creates ROCKS and is totally Veralicious!!! I grew up in Mooresville, IN and wish I could spend a day just hanging out with Vera! I just purchased 5 items from the Loves Me collection today and I cant wait to get them!!

  105. Rhianna says:

    Cute, in style, something new and fashionable I would love to carry around, and I would also love to be seen with this tote. I think it will be a great hit. Good job Vera Bradley! (I would love to win your very new “A to Vera” super tote!)

  106. Michelle L says:

    What a cute, fun looking addition to Vera! Love it!

  107. Izzi says:

    Wow they look funky πŸ™‚

  108. MoriahN says:

    This collection is so cute! And the superstar tote is the bag I wanted! : ) I hope I win! : )

  109. Kristin says:

    Not going to lie, not Vera’s best. I love almost everything Vera, but this just seems cheap and out of character for Vera Bradley.

  110. Janel says:

    I want want want!!!! (:

  111. stacy says:

    Gotta have it! Love it.

  112. Debbie says:

    Love the Superstar Tote. Want it! Want it! Want it! What a fun and exciting new line. The Vera Bradley people are so creative.

  113. alex says:

    I love Vera Bradley! The bag is to die for!

  114. Emily S says:

    This would be oh-so perfect for school! I love the contemporary look this collection has.

  115. Laura says:

    Different, but I love it! So colorful!

  116. Jennifer says:

    please tell me this isn’t replacing the normal Frill line????? WHY WHY WHY must you think ripping off expensive designers from 4-5 years ago is cool now????
    So NOT Vera…
    Being a Vera Bradley junkie doesn’t mean we want other designers JUNK!!!!

  117. Jamie Beck says:

    I love this pattern!! It would be hard to choose which style is my favorite!! Vera Bradley you always impress me with your new products!!!

  118. Shakira says:

    I Looove the colors they are so bright. I love this new addition to the Vera family. I think I just might go out and buy one.

  119. Jennifer says:

    Super cute!!!

  120. Elizabeth says:

    Sadly, I don’t care for this collection. It just doesn’t look like Vera Bradley to me.

  121. hmmm I’m not sure what I think of this line. Maybe it will grow on me?

  122. Susan Hunter says:

    Very Cute. Can be used anywhere and anytime. Now, that is my kind of Vera.

  123. I really love this. So different and unique. Typography is wonderful.

  124. Kim D says:

    This is the cutest thing ever!!!! I would love to have these!!!

  125. Angie Gray says:

    So colorful!

  126. Kristen says:

    Love the bold type and colors!

  127. Tessa says:

    That is so fun and colorful! That is really a great idea! On my Christmas List…

  128. Mandi Mandell says:

    Oh my goodness these are GORGEOUS!!! I love vera and am a kaydee just like Patricia Miller!!! πŸ™‚

  129. Caitlin says:

    LOVE it. It is great to see something totally different yet still totally Vera in the collection! You guys are just so creative πŸ™‚

  130. Libby Rowe says:

    Love, love, love!!!! Can’t wait to get one (or 2)!! Would be even better to win one!!
    Thanks for the opportunity!!

  131. Ashley says:

    I’d like to have this! πŸ™‚

  132. I really like this one. Smetimes I like something different from the quilted purses. This one’s a keeper!

  133. kelly kay says:

    so cute! I hope to wine!

  134. Margaret says:

    I absolutely adore this collection!

  135. Kryn says:

    Love this!!

  136. Kristin says:

    I LOVE the bright and fun colors on these bags. Definitely a Vera print on my wish list.

  137. Rennie Dotson says:

    I love the new letter design!!!! The tote designs are great too.

  138. Michaela Hackbarth says:

    I love this bag! It’s so cute and it would be great for school!

  139. Kaitlyn12Rose says:

    love the new look! everyone will know you are rocking a vera =)

  140. Taylee Conrad says:

    i love it!! i swear i am the HUGEST vera bradley fan:) i’d love to win something new!!

  141. Sparky says:

    Would love to win this for my daughter!

  142. Liza says:

    That’s a cute bag!

  143. connie says:

    love the new style.it wll be great for the winter months.can’t wait to see it in the stores!!!

  144. Rena says:

    Sooo cute!!

  145. Tracy says:

    Love the letters!!

  146. Megan P says:

    I love the size of the crossbody! It would be great to win it for my upcoming holiday trips πŸ™‚

  147. Dolores says:

    Love the graphics. What a fun way to show off your Vera!

  148. Meg S says:

    Love the Frill line – great for snowy days so you don’t ruin your cotton Vera bag!

  149. Angela Messer says:

    Love the new Vera! Absolutely love Frill! Gimmie that bag!

  150. Monica says:

    I want that bag!

  151. Katie says:

    Love the new collection!

  152. Leslie says:

    I am in love! Great design choice Vera Bradley!

  153. Knicole Colon says:

    I’d love to win!!! πŸ™‚

  154. Renea Tutt says:

    Love the design and the creativity that went into it. The bright colors just make it fun.

  155. Robin says:

    I love all of the different fonts and colors of the letters:) They make me happy!

  156. Deborah says:

    Pick me please!

  157. Sonya says:

    Interesting new design for the frill!

  158. Christy says:

    I love all of these! I am ready to pack up for a road trip!

  159. Amy P says:

    Love the new look! Fun and different!

  160. jeannine m says:

    love it! they are adorable

  161. Carla m says:

    Would give this to my daughter for her birthday

  162. Hanna says:

    So cute!!

  163. Gary says:

    Trying to win for my daughter!

  164. Carrie says:

    Love it!

  165. Davis says:

    My sister would love to add this to her vera bradley collection!

  166. Megan Vesel says:

    This new pattern is ADORABLE! I love how Vera always keeps things fresh and new; that’s why everyone needs to own a piece (or five) of Vera Bradley!

  167. Aubrey says:

    This is soooooooooo cute! Love this new pattern!

  168. Kristen Socia says:

    They are so sassy! πŸ™‚

  169. Diana B. says:

    “V. E. R. A. B. R. A. D. L. E. Y.” in other words that spell, “L.O.V.E.”
    I love it! ❀

  170. Janie says:

    I love this! My daughter and all her friends love it too.

  171. Paula Maggio says:

    Exciting new look. Bold and graphic.

  172. Lisa B. says:

    Would love to win this! Very bold and fun!

  173. Hannah Sage says:

    Absolutely adorable!!!!

  174. Melanie Holmes says:

    Love the bright colors on the black background – a great “go with everything” pattern!

  175. Ruby J. says:

    V = Vibrant
    E = Extraordinary
    R = Radiant
    A = Awesome

    I absolutely love this new pattern! So bright, bold and colorful! A must for every Vera collector!

  176. Love it and would love to win!

  177. Sherry W. says:

    You’re full of surprises! How cute…would love to win! Thanks!

  178. Brenda says:

    I love it! I saw the new design on the main website first before reading this blog about it and couldn’t figure out whether it was random letters or a pattern. THen I read this and DUH! The letters are “Vera Bradley”! silly me!

  179. Genesis D. says:

    Superstar = J’ADORE!!!

  180. Joyce Palmer says:

    I love the way the colors pop! Definitely a hit!

  181. LuAnn Teter says:

    Wow, would love to have a Vera, have asked for one every year and am still waiting, hope to get one soon

  182. liz bombal says:

    Wow! This pattern is so pretty and bold

  183. Deb says:

    Please include me….I’m a VERA lover, too!

  184. LorieR says:

    So cute! My daughter is going to LOVE the new Frill.

  185. Jenny Jones says:

    I have never bought any of the frill pieces before, but I am in LOVE now! So cute!!!!

  186. Samantha Manucci says:

    LOVE IT!!!!!

  187. Charlene R says:

    I am going to have to get one of these for my daughter for Christmas! She would LOVE it! Very beautiful in a fun way, LOL!

  188. Kristie W. says:

    Loving Vera Bradley – always coming out with something new!!

  189. Cindy Dupuis says:

    Very cool pattern! Great fo all ages.

  190. Ashley Salyer says:

    these are so different from everything else! i would love them!!!!!!

  191. Paula Mackey says:

    Love this collection. Can’t wait to get one of my very own. Hopefully you wil pick me.

  192. Franci Henderson says:

    What a great tote for a teacher! That’s me!!

  193. sarah says:

    Bring back the old FrillI I hate these piecesI They look cheap and so much like Coach! Eww!

  194. Heather Cebulla says:

    I am a Title I Reading Teacher to Kindergartners, 1st graders, and 2nd Graders. I sometimes feel like my life is letters and sounds, and this bag would be perfect for me to carry to school!

  195. Rachael says:

    Oh my goodness! They are so cute! I love the new design! πŸ™‚ Woo-hoo!

  196. jenna says:

    love love love this!

  197. Janeane Marie Bostic-Metzel says:

    Vera Bradley’s A to Vera Collection is…..

    V olumptuous
    E clectic
    R adiant
    A rtsy

    B old
    R ebelious
    A wesome
    D aring
    L oud
    E lectric
    Y outhful

    S leek

    A pplauded

    T errific
    O utrageous

    V era Gone Wild
    E xciting
    R adically Delicious
    A + Design Rolled Into Functional Fun!!!!

  198. Brittany says:

    love love love them!! but I would love to win them even more!!! πŸ™‚

  199. DARAH says:

    very different from all the other bags that vera makes i like that something fresh for a change. only vera can make like that
    love can not wait to get one just in time for christmas.

  200. Celeste says:

    wabt to win sooooooo bad!!!!!

  201. Kendra says:

    Has anyone used the duffle has a carry-on? I really want to buy it. PLEASE let me know your thoughts/opinions/experiences πŸ™‚

  202. The ‘A to Vera’ is such a bright and colorful pattern and it will literally go with anything! The finish for the bags is also great as we head into the yuck of Winter with snow and salt and rainy days, if it gets a litte messy, I can wipe it clean! Thanks!!

  203. Renee says:

    Spectacular!! This line is so chic! Would love to have one…Thanks VeRa!!

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