Sneak peek at Fall 2011!

We’re just 10 days away from the official launch of the Fall 2011 collection, July 7! To hold you over, watch this …


Or download these …


Mocha Rouge

Safari Sunset

Plum Petals

Happy Snails

This entry was posted in Pause for Product and tagged , , , , , , , , , , , . Bookmark the permalink.

107 Responses to Sneak peek at Fall 2011!

  1. rhonda bridges says:

    I like all the fall colors pretty well. Happy Snails is probably my least favorite. I think Plum petals and Safari Sunset are my favs.

  2. Kim says:

    10 days is too long to wait:) I love Plum Petals! My local VB dealer said ALL 4 colors are fabulous this fall. Thank you for the sneak peak!

  3. Kimberly S. says:

    I am loving Mocha Rouge..can’t wait!

  4. Kathy says:

    Love the Mocha Rouge! Love my Vera Bradley!

  5. Sonya Tarrant says:

    Plum Petals is going to be my new favorite!

  6. Emily Newcomer says:

    :0( I’m not a huge fan of these colors. Plum Petals is the only one I liked at all. Bummer!

    • Sara says:

      I agree… would be nice to see more solid colors for the hip 40’s to 50’s age group.
      My daughter and I really love your store.
      Thanks, hope to see more solid colors soon

  7. Sugarbear says:

    Love all the colors…time to spend money again…

  8. Annabelle says:

    They are all so lovely! I really like all four patterns, but the Mocha Rouge and Safari Sunset are my favorites!! I look forward to July 7th! I’m attending a launch party in my area for the first time!

  9. Ashley says:

    All of these colors are amazing, especially Happy Snails and Safari Sunset! I got something in Happy Snails during the fall previews and I’m in LOVE with it!! Can’t wait till I can get more (I have my eye on a blanket!)

  10. Tracy says:

    Very cute! Can’t wait till they are in my local store!

  11. Jasmine Jordan says:

    Wow!! I love the fall colors. Mocha Rouge is my favorite pattern!

  12. Charlene says:

    As always, I love it!

  13. Alison says:

    I love all 4! Can’t wait!

  14. Meda says:

    Up until the Summer season, I bought a new Vera each time new patterns came out and I like Veras because they are lighter to carry than a leather purse; however, it seems that all of the patterns are now beginning to look like patters that have already been out. The Mocha Rouge reminds me of the Mod Floral Pink, the Sunset one reminds me of the Paprika … we need new colors, patterns and styles. I feel like I carry the same purse all the time even though its different.

    • Melissa says:

      I don’t think Safari Sunset looks anything a like Paprika. In all honesty i hated paprika. And i could see how you could make the comparison with Mod floral But Mod floral had so many other colors, made the pattern too busy. Where Mocha Rouge, is mainly only 3 colors. I think they did a fantasic job on the fall line. Just gotta give em a chance in person. I think you’ll love em.

      • Campbell says:

        I have to agree…to me Mod Floral Pink was very loud and extremely busy. I don’t get that same feeling from Mocha Pink. The colors are soft and the pattern is much more serene. Maybe that’s just the way my eyes work. To each their own of course! I just the love the anticipation of the new colors and patterns each season. It’s not always a home run for everybody but the beauty of VB is that there is something for EVERYONE! ๐Ÿ™‚

    • Jill says:

      I thought the same thing!

    • J says:

      i agree, not to mention they use to be made in the united states and the tag proudly said that… it says made in china, and i bought three of the vera 100, (made in china) and they appear cheaply made, glad i didn’t spend 60+ for one, not sure if i will be making alot of purchases anymore.

  15. cindy says:


  16. Lindsay N. says:

    Do we really have to wait 10 days??? That seems soooo long!

  17. Pegula says:

    The orange safari sunset is awsome. my daughters sorority colors are Orange. can’t wait..

  18. Campbell says:

    Oh my goodness!! These colors are FABULOUS!!! I already have a small cosmetic case in Mocha Pink! I just happened to be in my local VB store the day the fall colors were out for preview! Mocha Pink is my favorite! Plum Petals is lovely as well! I think the Happy Snails are cute! I really like VB’s effort for this fall. The colors and patterns are fresh and exciting!! I can’t wait to see all the new products that are being released as well as new colors and patterns on the old favorites!! Thanks Vera Bradley for giving everyone something fun to look forward to!!

  19. ashley C says:

    I am loving safari sunset!! I was lucky enough to be in a city that had a Vera Bradley store over spring break that had the fall preview. I picked up Happy Snails then and it is one of my favorites!

  20. Gwen Smith says:

    I am absolutely in love with Happy Snails!! I also really love Mocha Rouge and Safari Sunset.. Amazing patterns. I was able to snag these back during the preview and I am SO EXCITED!!!!!! for all of the new Fall Styles!! Can’t wait!

  21. Leigh W. says:

    Wow! What a nice surprise to see Emory University featured in your ad/preview. It’s alway nice to see my alma mater shown as the ideal college campus. Thanks!

  22. VGM says:

    First, the music is horrendous. Thank goodness for mute! Unfortunately, I don’t like any of the new Fall patterns. They are too flowery, too big in scale and don’t seem Fall-like in color. Maybe one of them will “grow” on me. Luckily, there are many items in older patterns that I still plan to order when there’s a good sale. Don’t think I’ll ever run out things to purchase from VB!!! I would suggest patterns like paisley, plaid, geometrics, tribal prints, etc. Thanks for considering my opinions.

  23. Rebecca Hayden says:

    love them all, i will be getting something in Happy Snails for sure!!

  24. Cindy says:

    Did you film part of the ad in St. Louis??? I saw The Fox Theater!

  25. Danielle L says:

    I always love the fall colors more than any others. The orange one is calling my name.

  26. Elizabeth C. says:

    These new patterns are a little too bold for me, but some of the new styles are cute. Thank you for the sneak peek, and I always look forward to getting the newest catalog! ^_^

  27. Shawna says:

    I feel bad to say this but for the last 3 collections there has not really been a pattern that I have liked. Not really sure why but I did get a new purse recently and bought a very berry. The colors have been a little off for me. But keep up the work. I’m sure ill fine a new pattern soon maybe in summer pink;)

  28. Martha says:

    I agree the music to the video was awful. Why are the patterns starting to move away from sophisticated to cutesy? The demographics for VB market seem to be focusing on the under 20s, which is the reason I did not purchase any Frill (pity since as a mom, laminated surfaces lend well to cleaning up spills). I will always be a VB fan. I usually buy a few pieces from each season but I am not sure about this new season of colors. These are just to “safe” and not the visionary colors patterns that VB is known for. This comes from the heart because I base a great deal of my seasonal colors on VB’s brilliant choices.

  29. Emily says:

    LOVE Happy Snails! It has a vintage-y look to it. Can’t wait to purchase this!

  30. Victoria says:

    Can’t wait to see how fabulous these will be in person!

  31. Kim says:

    Love the video and the new prints….can’t wait to get at least one of the Stadium Blankets, might have to get more than one!!!!

  32. Kim D says:

    Love the video (remember it from Charlotte) and the new prints. I can’t wait to get at least one of the stadium blankets!!!!

  33. Rene says:

    One of my favorite patterns ever is Mod Floral Pink and I don’t think the Mocha Rouge looks anything like it. But Safari Sunset reminds me a lot of Picadilly Plum. I’m really looking forward to Plum Petals though! I think it’s going to be my new favorite!

  34. Sharon says:

    I Love the Video showing the new Fall Prints! It amazes me how you all keep coming up with these Georgeous Prints! Love them!

  35. Rachel Susko says:

    Can’t wait for Happy Snails! I think they’re all great but I love the vibrancy.

  36. Rosie says:

    What is the cute bag in I think plum petals? It looks new, it has 2 handles and a strap.

  37. Barbara Bunting says:

    Sorry, but dont like any of them! – Need to offer at least one pattern that is more neutral.

  38. I love Happy Snails! It is the perfect replacement for my love affair of Blue Rhapsody. Can’t wait to pick up more pieces!

  39. Sharon says:

    I cannot wait.. Thanks for the desktop backgrounds…

  40. Rosalind Stack says:

    Plum Petals is my favorite! I love it! I hope there will be a Plum Petals lunchbox in my future!

  41. I want the Mocha Rouge – very cute! However, I did not find the video to be helpful. It seems that the tease could have been something that appeals to a wider audience. I also hope there are some new styles in the collection.

  42. Holly says:

    LOVE LOVE the Mocha Rouge! Can’t wait to get it!

  43. Sarah says:

    10 days?!?!
    You guys like to torture us!

  44. Micaela says:


  45. Pat Johnson says:

    I think the new fall colors are real pretty but think I like the mocha rouge the best. It is hard to choose with all the patterns Vera Bradley has out. I really like what I have already.

  46. Maria says:

    I love the new colors! But Mocha Rouge is da bomb!

  47. The Merry Midwesterner says:

    I like the patterns, but love the song playing during the promo! Can you tell us what the title is?


  48. Julie says:

    Mocha Rouge is probably my favorite. I don’t like Happy Snails at all! I am diappointed in all of the colors. I would like more browns and oranges and yellows for fall. These are still too summery for me.

  49. guest says:

    I LOVE the patterns for fall 2011!! im so impressed! the summer 2011 were nice but i wasnt in love with any of those patterns and so i didnt purchase any ๐Ÿ˜ฆ but for fall i will be definatly be purchasing safri sunset and plum petals !!!


  50. alie says:

    Prints are going a bit “juvenile” for me. Understand you have to cater to the younger mareket, but don’t forget the Veterans who got you here! BTW, when the prints get so big they don’t look well on the smaller pieces IE: Purple Punch…

  51. CJ-VERA OBSESSED! says:

    BEAUTIFUL!! Colorful is right! Vibrant, rich, elegant patterns! BRAVO VERA! Absolutely LOVE Plum Petals. Florals and purples, MY FAVE! Safari Sunset is so elegant and the colors are rich and gorgeous, really like the intricate pattern. But…. Vera your such a tease!! CAN NOT WAIT THAT LONG!!! ๐Ÿ™‚ So excited to see them all in person and check out the new styles!

  52. halosdusty says:

    I am not being knocked over by these colors. I am not into big bold floral prints and I don’t care for some of the color combinations. There are plenty of other patterns I find appealing that VB has, so I shall be content with those and will wait for the winter collection.

  53. Grace says:

    Does anyone know what the title of this song, the artist/band name is? I really like it, and would love to download it! Thanks!

  54. Sparky says:

    I’m loving Safari Sunset! Everyone compliments me on my Miller bag, it would be really nice to have one in Safari Sunset as well.

  55. OMG!! I love safari sunset!! i am dying to pick something up from the store. โ™ฅ

  56. Michelle says:

    Lovely video and nice choice of colors ๐Ÿ™‚

  57. Emmie says:

    Oh my goodness!!!! Mocha Rouge & Plum Petals 4 sure! I’m even more excited than when Folkloric came out! I needs some new Veras!

  58. Christina says:

    I love them!!! I have been waiting for the new colors (I was so disappointed with the Summer ones). Can’t wait to buy my new Vera Bradley bag!!! 10 days is going to seem like forever!!!

  59. Marilyn P. says:

    I do not think any of the Fall line look like Autumn to me. I am disappointed. The video was almost an insult to me, a woman in my 60’s who has been a VB fan for a long time. It is great that my granddaughters love VB as much as I do, but spare me the cuteness. I lived through the 70’s and the new patterns remind me of that time.

  60. Af4eman says:


  61. Tara C says:

    My biggest request is for a bag that is the Metropolitan with a handle and wheels!! Some of us carry WAY too much to carry on our shoulders and would love a briefcase/computer type bag with wheels!!

    Can’t wait to see the new patterns in person!!

  62. Catherine Velarde says:

    My daughter, my mom, my sisters and I have all found patterns we love in the Fall 2011 line, and all 3 generations of us are set to go shopping the day they come out. As for me, I love Happy Snails and Mocha Rouge. My daughter has her eye on a new hipster in Plum Petals. We can’t wait!!! ๐Ÿ™‚

  63. JRB says:

    I am absolutely in LOVE with Safari Sunset. It reminds me of the older patterns of VB and I am so excited for it. There is this India/Bollywood thing going on in that pattern and I love both those things!! Looks wonderful and fun!! Very Fall-ish with the purple and orange. YAY!!! I will be looking forward to seeing this in the laptop backpack and the stadium blanket!!!

  64. Lauren U says:

    SO excited ๐Ÿ™‚ I think that I am going to fall in love with Happy Snails for sure! But the other three are really cute as well! Nicely done, Team Vera!!

  65. KRicketts says:

    Sorry! Not one is what I’d choose. They’re all starting to look very similar with just a change in color. I’d love to see some polka dots, stripes and other geometric prints.

  66. Cindy says:

    Perhaps new designs 4 times a year is too much! I spend a lot of time telling people at work that the 31 bags are in no way comparable to Vera bags, but with this season’s and last season’s designs, I am rather disappointed. They don’t seem very different from each other and are rather same old, same old. The bags I own get compliment all the time, everywhere I go. Lately, the designs seem boring. Sorry, but gotta tell it like it is.

  67. Kris says:

    I have to agree with Cindy, the past few seasons of patterns have been a real disappointment. I like the Plum Petals but the patterns really are a re-hash of patterns seen far and wide during the 70’s and 80’s. Retro is cool but it also dates things very quick. They aren’t versatile. I have to echo Martha’s statement as well…it seems as if VB is really trying to make a push for a younger demographic. That is fantastic but as a woman in her 30’s, I really don’t want to carry a tote that looks like it was fashioned from my Grandmother’s housecoat. Maybe two patterns aimed at the tween/teen/college age crowd and two that blend the classic Vera, with modern touches for their older audience. Fun and sophisticated can go hand in hand, as evident by Sittin’ In A Tree or New Hope. I know that is what I like in VB. These patterns (and the summer selection) look pretty cheap.
    I love my dozen of VB in various patterns and colors but this will be the first year where I haven’t bought anything new in the Spring or Fall.

  68. Morganne says:

    I love all the new patterns, I just cant deciede which one. I guess its gonna be another vera bradley christmas! :]

  69. Mary says:

    I might like the patterns. Honestly, after watching the video I can’t say either way. The scenes changed before I could get my eyes focused on the bags! Kind of annoying. I will look forward to seeing *still* shots of them though! ๐Ÿ™‚

  70. Megan K says:

    The Mocha Rouge and Safari Sunset patterns are my fav!!

  71. anita says:

    I โค FALL!!!

  72. Mary Bridget says:

    Agree with K.Ricketts: Would love to see some polka dots and stripes. A smaller, quieter floral pattern mixed in with dots &/or stripes would be fine but maybe something toned down a little bit. Overall though, I am a big fan of Vera Bradley and still own handbags and sunglass cases from the late ’80s!

  73. Lisa Ouzts says:

    Love the colors as always and new styles

  74. Libby Rowe says:

    Love the Safari Sunset!! I do wish, however, that the elephant was on more of the pieces!! Already saved some pieces in my Wish List on the VB site!!

  75. missy :) says:

    So I am absolutely LOVING the new Chain Bag featured in the sneak peek. But ladies, I’m seeing another style that looks new to me – it’s featured 3 or 4 times in the FALL 2011 “trailer” and looks similar to the Julia Handbag I just purchased a few months ago, only like a smaller, sleeker version. Am I just crazy or does it truly exist?? Vera, answers please!! I think I’m in love!!!!!!!

  76. Ashlyn says:

    Happy Snails is the pattern I’ve been waiting for. I am counting down the days. Its time for a new backpack and of course, notebooks and folders to fill it!

  77. Pingback: { Fashion } Vera Bradley computer wallpaper and new fall line. | Inspiration Notebook

  78. cheryl sperry says:

    Great info. Love Vera Bradley. Enjoyed your comments.

  79. Pingback: Whistling in the Wind « Chan Knits

  80. Debbie says:

    Of course, they are aiming at a younger demographic ๐Ÿ™‚ Moms or Grandmas have resources to justify buying gifts (and picking up a new VB for themselves) and many young people don’t care what something costs of they want it badly enough ๐Ÿ˜‰ I’d like to see more houndstooth check, or microfiber bags that aren’t so unique in shape and use. The video was spot on for the demographic, but I loved that Ft. Wayne was used, wish the products were still made in Ft. Wayne or Van Wert!!!

  81. Dana says:

    I am in LOVEEE!!!! with Plum Petals (; It will for sure be the print of the backpack this year for my tote ๐Ÿ˜‰

  82. Andrea says:

    Love, Love Love the new patterns. Everything is great. Keep up the good work. Who needs polka dots, everyone has those. We rely on Vera for the uniqueness. Sure some things are hit or miss sometimes, but that’s just the way it works. My personal fall favorite is Happy Snails, bonus. it has my daughter’s wedding colors in it. So excited! Can’t wait.

  83. Rani Beckner says:

    I love you Vera Bradley. Thanks to you, my paychecks are ALL going toward beautiful clutches, purses and wallets. I had never been an obsessive collector- until I met YOU! I am in good company, because I see other obsessive Vera Bradley people everywhere too…..we of course, have excellent taste!!

  84. Hannah says:

    I really want the blanket:( can’t find it online tho!! LOVE THE PATTERNS;)

  85. Hannah says:

    WHY DOES IT HAVE TO BE SO DANG EXPENSIVE!? I love Vera Bradley and I have toooo much…but I keep finding something I really want, yet it’s soo expensive. And my mom is convinced I’m obsessed! ๐Ÿ˜‰

  86. Carly says:


  87. Bailee says:

    Yay new colors! Definitely want a mini hipster in the Mocha Rouge or Happy Snails for my trip to London in the fall!!

  88. Brittney says:

    Soo cute can’t wait for it to come out!!

  89. Julie says:

    while I can always seem to find a current pattern I like, I do miss the old French provincial prints.

  90. Shannon says:

    Plum Petals and Mocha Rouge… going to be a tough choice since I am only permitted one new Vera a season… sigh

  91. Alexa says:

    I am obsessed with Vera and have everything except sunglasses! I can’t wait to get the blanket! It looks so cool!!!!!!! Mocha Pink and Happy Snails look amazing! I agree that some different kind of patterns need to be made because the new ones look like retired patterns!

  92. Linda says:

    I LOVE VERA BRADLEY. Everywhere I go I see it. Other women and I look at each others purse and Yell ” VERA BRADLEY’ its becoming like a club. Thank You for your creations


  93. Amanda says:

    Thank you for these desktop wallpapers. I LOVE THEM. They brighten up my day whenever I sit at my desk and work on my computer. Please do them again in the future! Such a great idea. I love the fall 2011 line…. Mocha Rouge is my fav!!!

  94. Meghan says:

    I was wondering what the backpack was called that is showed in second 9 of the video! Any idea,just reply!

  95. Bev says:

    I, too, am so disappointed that the production of your VB bags has been moved to China. sad, sad. We need to keep jobs here in the USA!!

  96. Everyday we undergo how technology continuously makes existence simpler at this time,Belstaff Blousons.

  97. Jessica says:

    I miss these patterns. They were the best set, and I don’t like any newer patterns really, especially in the Fall 2012 collection. ๐Ÿ˜ฆ
    Please convert these older designs onto the newer products! For example, the flexi binders, folders, pencil pouches, compistion notebooks, and the other school supplies! (As well as the bed sheets and iphone case) If VB did this, I would buy, buy, buy!!!!! ๐Ÿ™‚

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s