Our lady on the scene, Trend Reporter Liz, shares her experience at our recent consumer event, A Colorful Day: The Ultimate Vera Bradley Experience, held at the Westin in Charlotte, NC, on April 30.
My job, as most would agree, is very fun. I have the pleasure of working with amazingly talented people to develop a product that our consumer will hopefully think is innovative, functional, of good quality and that, most of all, makes them feel good. The feeling of reaching this goal is one only matched by that of actually seeing you enjoying it.
I had just such an opportunity a couple weeks ago, in Charlotte, North Carolina, at A Colorful Day: The Ultimate Vera Bradley Experience. I can’t explain the joy it brought, watching women and girls of all ages sharing in our passion and excitement about the products we love.
We began A Colorful Day as all days should start, with a great, hearty breakfast! And, trust me, with all the surprises and excitement we had in store, we needed the energy.
We then moved over to the theater, where our Co-founders Patricia R. Miller and Barbara Bradley Baekgaard shared the inspirational, hilarious stories about our brand’s beginnings. You know, no matter how many times I hear these recounts of their friendship and early days I smile and feel blessed to be a part of it!
Next, Heidi Floyd, Ambassador for the Vera Bradley Foundation for Breast Cancer (as well as breast cancer survivor) shared her soul-lifting story. Finally, it was time for yours truly to reveal some behind-the-scenes dish on our design team and how they turn out those collections you crave.
The next several hours were a whirlwind of constant surprises, gifts, shopping, erupting streamer cannons, entertainment and even an impromptu Liz on Location filming that included the entire audience!
But I don’t want to give all the details away. I want you to come and experience it all for yourself. Be on the lookout for the next Colorful Day event, scheduled for October 13 in Chicago, IL, and you could have a front row ticket to The Ultimate Vera Bradley Experience!