So many of us watched, helplessly, as a magnitude 9.0 earthquake hit northeast Japan on March 11. Our hearts continue to go out to the men, women and children affected by this tragedy.
In an effort to find the most effective way to provide aid to those in need, we personally reached out to our business partners in the area. Under their advisement, we would like to encourage you to consider gifts to the Red Cross with a designation on the contribution for “Japan’s Earthquake and Tsunami.”
To make this process easier, Vera Bradley Stores have initiated the Japan Relief Fund. Donations can be made at your local Vera Bradley and will go directly to the Red Cross with the appropriate designation, now through April 21. Ask your store associate for more details.
Vera Bradley is also matching employee gifts up to $500. This enhancement (up from a $100 match program) is being introduced at this crucial time in the hopes of making a difference in the disaster relief efforts in Japan.
There are many ways to contribute to the relief efforts. If you choose to explore other organizations helping the effort, you can visit CNN for information on reputable organizations through which you can donate.