Dockside Canvas is coming!

Liz Money, Fabric and Trend CoordinatorOur favorite Fabric and Trend Coordinator, Liz, stops by Inside Stitch to introduce our sun–kissed canvas collection, available for your warm–weather enjoyment this Thursday.

In the fashion world, every season brings about several colors that are very “trend right,” as they say. At Vera Bradley, we usually use these colors to heighten our patterns for the upcoming season or sneak them in as subtle accents to elevate the offerings. For example, last spring the “it” hue was turquoise … hence, Totally Turq. But, for every shade we work in, there are several that we get excited about but can’t fit into the Signature line.

Large Tote in ClementineLarge Tote in Clementine (pairs well with Folkloric)

Small Tote in SandSmall Tote in Sand (pairs well with Lemon Parfait)

The Spring 2011 forecast projected sun-drenched colors as important staples (imagine the bright shades we love, left out to brave and soak up the intense rays of the sun). But placing them in our Signature patterns just seemed to take away from the integrity of the colors and gave the visual impression the fabric had been left out to fade in the elements; not so pretty. So, we found a new outlet to showcase these trendsetters. For the first time, we are offering a laid back collection in durable canvas and three simple styles for you to take, well, anywhere!

Dockside Canvas in IndigoLarge Tote in Indigo (pairs well with Blue Lagoon)

Clutch Cosmetic in PeriwinkleClutch Cosmetic in Periwinkle (pairs well with Boysenberry)

Dockside Canvas accent trim inside

To complement our Signature patterns, we chose three colors that exemplify this sun-drenched fad. We even piped the inside with a micro-floral pattern that ties back to Signature. Look for Clementine (meant to coordinate with Folkloric), Periwinkle (Boysenberry) and Sand (Lemon Parfait) to get your dose of sun-kissed Spring color and Indigo (meant to coordinate with Blue Lagoon) just because we couldn’t resist including this trendy (and one of our favorites) color.

Dockside Canvas officially arrives online and in stores Thursday, March 3!

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21 Responses to Dockside Canvas is coming!

  1. Love it! What a great way to bring the colors out – love that they are lined with the floral!

  2. Michelle Mix says:

    Love it, very cute! But my favorite thing ever may just be the new Folkloric print! My second favorite thing? The seafoam green car you keep using in the photographs! What is it?

  3. Caitlin Blake says:

    I LOVE these!!! Is there anything coming out with those accents on the OUTSIDE?? 🙂 They are gorgeous!!

  4. Rachel Pavalok says:

    So in love with clementine!

  5. Debi Nahm says:

    Love the new Dockside Totes. I can’t wait to buy several.

  6. Kim Tallau says:

    simple…yet sophisticated…great “re-design” of the canvas them all!

  7. Suzanne says:

    And once again, I want the inside fabrics on bags!

  8. Heather says:

    Those are such fun bags. I want them all!!

  9. vikki says:


  10. cindy says:

    I’ll have to get the Large Tote in Clementine to go with my Folkloric Mandy tote and little Folkloric Frill Peek-a-boo coin pouch! What a great beach set that’ll make!

  11. Elizabeth C. says:

    The inside linings are so cute! I think they would look cute as a stripe on the outside of the bags or on the straps, too!

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  13. Libby Bates says:

    OH EM GEE. I loveee these!!! On my wishlist, for sure!

  14. cbk says:

    Love the clementine – sunny and bright!

  15. Teresa Handy says:

    oh wow——love solids these are beautiful colors

  16. mobile phone says:

    love that love that they are lined with the floral and the happy life..

  17. Theresa says:

    love the canvas totes the sand goes with my collection of vera

  18. Elaine McNett says:

    Clementine canvas tote is fantastic. I have a computer portfolio in folkloric love the new color combination.

  19. Kim says:

    Love the canvas idea, but wish the bottom and handles had the Vera prints. Many of my friends were hoping for this new product. I need a good open canvas bag when I go to the library or soccer practice!

  20. Joanne says:

    I’m getting the large tote and cosmetic in clementine for summer. However, I would also like more canvas choices for fall/winter in addition to the indigo.

  21. John Bowen says:

    Dockside canvas is a registered trademark please contact your attorney

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