Liz on Location and Spring 2011!

Liz Money, Vera Bradley Fabric and Trend Coordinator

Well my fashion intuition goes back to when I was 3 (a little sarcasm here), when I refused to wear anything other than my mini poodle skirt, matching shirt and red leather Mary Janes.

Much like my keen fashion sense, my goofy quirks have always been a big part of my personality, and I have the marks to prove it. Under my right eye, you’ll see a scar. I was 4. I was twirling, laughing, dancing. And, wouldn’t you know it, I sashayed myself right into the corner of my babysitter’s coffee table.

I still love to laugh (and twirl), and I draw great inspiration from my grandmother, to whom I credit my initial interest in fashion. Her picture adorns my desk and, though I know her mostly through stories, her class, style and grace stay with me always.
Liz's grandmother and stye inspiration
I attended Indiana University Bloomington, where I studied Studio Art and Art History. While I didn’t know it at the time, these subjects gave me a strong foundation for what I do now, with emphasis on photography and textile design. While in Bloomington, I worked part time in the props and costume department for the IU opera (Musical Arts Center). And with that, my love of fashion blossomed.

As fate would have it, I landed in Fort Wayne, Indiana, and happily, at Vera Bradley. I told Human Resources I would take any job they had, which resulted in my first role as a second-shift fabric cutter. While I enjoyed the position, I had my heart set on working hard and getting noticed. The great thing about Vera Bradley is that they recognize where you will excel.

As openings became available, I applied. Finally, there was a position for an assistant in Product Development. After 8 months, I was in! I transitioned to Technical Design Assistant, where I helped the designers with trends and inspiration and began looking at color on the production side. This led me to the job I have held for the last three years: Fabric and Trend Coordinator. I research, forecast and educate cross-functional teams on what’s up-and-coming according to our brand, and make myself available as a resource for the designers.

Since I’m globetrotting on a regular basis, the powers that be decided we should document and share my adventures. So, now I’m Liz on Location, and I’m so excited! I can’t wait to bring you updates on the fashion, people and places that inspire us, and take you along as we photograph our collections against beautiful backdrops. Go ahead and press play on the first of many behind-the-scenes videos to come!

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66 Responses to Liz on Location and Spring 2011!

  1. Lori says:

    I think I’m going to love the new patterns!! Can’t wait!

  2. Miranda says:

    OMG! I cant wait!!

  3. Reginia says:

    I am in LOVE with the new colors!
    Can’t wait to get my hands on a few(or more) of them 🙂 🙂

  4. Brenda says:

    Great to follow you on your adventures around the Globe. A great job for sure! Looking forward to the new patterns; Spring is just around the corner!

  5. Anisa says:

    Love the new patters/styles! Can’t wait till Jan. 13th!!

  6. Karen M. Fuoco says:

    Hi Liz: Great to have the priviledge t follow you on your adventures.
    I have been a Vera Bradley fanatic for about 8 years now. As my cllection enlarges my closet gets smaller. I am so looking forward to the new spring line. Just finished ordering acessories to the Botanica style. Have to be machie-machie to go along with my Botanica duffel bag I received for Xmas. Keep them coming, I’ll keep buying. My best to you in your adventures. Keep sending, I enjoy reading them.
    Karen M. Fuoco

  7. Colleen says:

    These are beautiful! Spring is coming early in my house!!!

  8. Nancy Jewell says:

    What fun, Liz! I love your enthusiasm and especially your laugh! This puts a personal touch to these most lovely productions!

  9. Rikki Rivers says:

    Wooohooo! New Vera Bradley…can’t wait!!!

  10. amanda grover says:

    Go IU!! I attended IU Bloomington also and loved every minute I was there! I am from right outside of Fort Wayne, IN and have been using Vera Bradley products before they where everywhere. I am loving the new Spring colors and thinking my Ditty bag needs to be replaced with one of the new colors:)

  11. Kit says:

    Oooo…very pretty!

  12. Susie morris says:

    I can’t wait to see all the new things. And the colors are Great. But, I do have one Question? Are you ever going to make anymore Christmas Patteren Purses? I have one and have just about wore it out. I love it and people ask me where they can get one. So just wondering, if you can let me know. Thanks, Susie…

  13. Katie says:

    I am really excited for the new colors and styles! Thanks for the fun preview.

  14. jeni says:

    you have my dream job Liz! I own enough Vera to open my own store! if you’re in Charleston, SC anytime just let me know and I’ll photograph you on the Battery and at The Beach for your Blog! and you’ve always got a place to stay… xo -jeni

  15. Libby says:

    Liz = Luckiest. Girl. Ever.

  16. Dre says:

    Buy BUY BUY…

  17. Kim Tallau says:

    With bated breath I am sooooo looking foward to all the new patterns! Liz is wonderful at what she does…met her in October at the consumer “BE COLORFUL” event. She’s enthusiastic and adorable and o, how I’d love to trek with her, as well! Keep up the great work : )

  18. Diana says:

    Oh I’m in trouble, I love them all! Gorgeous colors and patterns. ❤ Thanks for sharing Liz and Vera Bradley!

  19. Cheryl says:

    Love Liz and can’t wait for the new designs….

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  21. Karin says:

    Oh. My. God. LOOOVE IT ALL!!!

  22. Amanda Hoit says:

    Liz, I enjoyed reading your posts. What an amazing opportunity!! I recently applied for a recruiting specialist position at the Fort Wayne location. I am excited about the prospect. Please let me know if you have any advice. I appreciate what you can pass on. Thanks Again!

  23. Danyelle says:

    the new colors look SO yummy!!! I cant wait to see them in person …

  24. Sharon O'Connor says:

    Hi Liz- Cannot wait until until the new colors arrive in my favorite store. I used the wish list for Christmas shopping and received every item on my list.

    Will definitely have to update my wish list for spring…Thanks for sharing!

  25. Paula Ford says:

    Love the patterns and love the clip – Liz on Location!!

  26. Skip Dellinger says:

    YOU GO GIRL!!!!! I continue to follow and enjoy your success. When I see a VB product I think about what role you played in its design and production.

    Keep up the excellent work. Look forward to hearing about and seeing your continued success.


  27. Michelle Davenport says:

    LIZ MO!!! So Proud of you! Can’t wait to follow all your adventures! Way to Go Money!!

  28. Marguerite Eichelberger says:

    This is so fun…I love Liz on Location!

  29. Norah says:

    Looking forward to the new colors and buying a few pieces. I am already writing a list of what I want for a friends as birthday gifts for them or myself.

  30. Yim says:

    I can’t wait!! Love the new patterns. I’m going to be in trouble for buying more Vera.

  31. Liz L. says:

    omg! i am obsessed with vera bradley and have invested a lot of money into it. i am so excited for this springs colors!

  32. Sharon Weyandt says:

    I love Vera Bradley’s. I can’t wait for the new patterns. I’m obsessed with vera bradley and have alot of money invested. I’m excited for the new patterns.

  33. Yvonne Tarleton says:

    Always a highlight to receive the e.mail with the new colours for each season and this Spring is no different! Even more so because living in Ireland we have no access to VB in any store………one has to nab a buddy heading to the US and the list gets longer especially as I have been a VB fan for over 10 years now. Maybe 2011 will see VB ship outside the USA, that would be the perfect e.mail to receive!! Heres hopeing………

  34. chelsea fultz says:

    hey liz! I’m also studying art right now. I’m working on getting my ba in art! I was just wondering how you got so lucky with your job with vera bradley and do you recommend any other jobs. It would be so neat to work for them!!

  35. lane says:

    omg… i just got my first Vera Bradley bag’s for christmas and i love them i want to collect so many more…

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  38. Emily says:

    You Rock im 10 years old and i want every new style and every new pattern when it come s out me and my bff Reagen are simply obsessed with vera bradleys new styles and patterns!!!!!!!

  39. Emily says:

    i love vera bradley more than any one

  40. Jan Powers says:

    I was wondering if anyone could tell me where to get the shoes on the girl (with hidden face behind foliage) on the new Spring catalog…they are so cute…what brand/style are they?

  41. Susan Granger says:

    I can’t wait for the new patterns and bags to hit the stores. I got a Kindle for Christmas so I know I want the case for that. Plus I love the other bags. I am a Vera addict!!! Your job sounds like so much fun!!!

  42. Whitni says:


  43. Lana says:

    Oh my gosh! Love the new colors! Can’t wait to see the full collection! I see at least a few in my future.

  44. Rachel Deutsch says:

    Hi Liz,

    Love the new colors. I am a late commer, but I have practically one
    of every style of bag in the winter 2010 colors (Alice in Baroque,
    Versailles, Dahlia; Vera for each of the styles; saddle up; etc.) Can’t
    wait to get the new colors.

  45. Cynthia says:

    I just loveee I mean loveeee these new patterns I see on thursday that I will b sporting these around like theres nothing in the world more I want so I thank ya vera bradley for being myyyy friends!!

  46. Amy Durick says:

    I absolutely love, love, love the Rachel style and Lemon Chiffon! I might have to get that combination for this Spring! Can’t wait for the new colors to come out. I am also looking to buy a laptop backpack so now I have 3 new colors to choose from too! So excited!

  47. Amy Durick says:

    Oops! I meant Lemon Parfait 🙂

  48. mw says:

    Waking up at midnight to see the new patterns!

  49. Norah says:

    I just placed my order for 2 blue lagoon items and now I cannot wait for it to come. I may even order so more items soon. Love Vera Bradley purses.

  50. Debi Kilgore says:

    just about the time i think i’ve gotten enough vera – – you come out and top the last one!! love them, keep it coming, adorable.

  51. Megan says:

    How about all of those fashion shows we did at the lake using the pier as a runway?

  52. Kelley Joe says:

    you are living my dream!!

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  59. Malorie says:

    I’m loving the Lemon Parfait pattern!;)

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