One day; $150,000 for a cure

In honor of National Breast Cancer Awareness Month, Vera Bradley hosted its second-annual Foundation Day, October 9. This is a day where fans can contribute to finding a cure by doing what they already love to do … shopping!

Along with a percentage of the day’s net proceeds, playful Foundation Shopper Totes in Twirly Birds Pink also added to the fund-raising. Offered at more than 1,500 retailers, each bag sold represented a $3 donation.Vera Bradley Shopper Totes in Twirly Birds Pink
At the close of the business day,, Vera Bradley Stores and 100 participating Vera Bradley retailers raised more than $150,000, putting The Vera Bradley Foundation for Breast Cancer well down the path to its second $10 million pledge to breast cancer research.  Thanks to all those who came out to shop and support the cause. Each purchase truly made a difference!

See more pictures from Foundation Day on Facebook.

It’s never too late to contribute! We accept donations at, by mail and in select Vera radley Stores. Donate now

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